GLOBAL ADVISOR 2024 PREDICTIONSDecember 2023© Ipsos | Global Advisor Predictions 2024 | December 2023CONTENTSEnvironment in 2024Page 36World Security in 2024Page 29This document is interactive, please click the links to jump to the findingsThe economy in 2024Page 15Society in 2024Page 43 Outlook for 2024Page 9Technology in 2024Page 212 ‒ AppendixPage 51 How was it for you?Page 4© Ipsos | Global Advisor Predictions 2024 | December 2023Where we have been and where we are headed3 ‒ AT A GLANCE2023 IN RETROSPECTENVIRONMENTECONOMYWORLD SECURITYOUTLOOK FOR 202470%53%Say “This year was a bad year for my country”, down from 73% last year and 90% in 2020. Pre-Covid, 65% felt this way.Say “This year was a bad year for me and my family”, down from 56% last year and 70% in 2020.88% in ArgentinaExpectations are for the economy to worsen in 2024. Large numbers expect the following to rise:79% 70%70%68%48%Think it is likely that there will be a new global pandemic caused by a new virus, ranging from:SOCIETYTECHNOLOGY71%The expectation that there will be more extreme weather events next year than this year is up from last yearThink it is likely that the level of immigration into their country will rise and ranges from…71%64%Expect AI will lead to many jobs being lost in their country in 202456%Expect Doctors in their country to regularly use AI to decide on treatments in 202455%Expect their personal data will be leaked on the internet in 2024Optimism that next year will be a better year than this year has risen fromOptimism that the global economy will be stronger next year than it was this year has risen fromBut both are a long way short of their pre Covid levels65%70%to46%50%toIs a little more positive than at this time last year but still has a lot of scope for improvement. 48%in SwitzerlandThis ranges from: 68% in Malaysia32%in Japanto65%The expectation that a natural disaster will hit a major city in their country is up from last year51%45%87% in Portugal34%in JapantoPricesInflationInterest RatesUnemploymenttototo© Ipsos | Global Advisor Predictions 2024 | December 20234 ‒ HOW WAS IT FOR YOU?© Ipsos | Global Advisor Predictions 2024 | December 2023© Ipsos | Global Advisor Predictions 2024 | December 20235 ‒ 70%53%30%47%2023 was a bad year for mycountry2023 was a bad year for me andmy familyAgreeDisagreeGlobal averages% Agree 2022Q.2023 in retrospectPlease indicate if you agree very much, agree somewhat, disagree somewhat or disagree very much with the following statements:73%56%-3 pp-3 ppBase: 25,292 adults aged 18 years and older in India, 18-74 in Canada, Malaysia, New Zealand, South Africa, Turkey, and the United States, 20-74 in Thailand, 21-74 in Indonesia and Singapore, and 16-74 in all other countries. Friday, October 20 – Friday November 3, 2023© Ipsos | Global Advisor Predictions 2024 | December 20236 ‒ Q.Base:...
