#SpokenWordAudioShare of Ear®•4193 respondents, conducted Q3 2022 – Q2 2023•National sample ages 13 and older•Online and offline•Tracked since 2014•Offered in English and Spanish #SpokenWordAudioThe Spoken Word Audio Report 2023AudiobooksMusicNewsTalk/PersonalitiesSportsSpoken Word AudioNewsTalk/PersonalitiesSports#SpokenWordAudioAudiobooksKey Findings#SpokenWordAudio1.Spoken Word audience size and listening time attain record highs2.Amount of Spoken Word listening at home has grown dramatically3.Spoken Word listening in car has shifted post-pandemic, but AM/FM radio remains on top4.For the first time ever, the mobile device is the primary way people listen to Spoken Word5.Podcasting represents a large and growing share of Spoken Word listeningSpoken Word audience size and listening time attain record highs#SpokenWordAudioSpoken Word’s Audience Size Continues to GrowU.S. Population 13+393940414143434546482014201520162017201820192020202120222023#SpokenWordAudioSource: Edison Research Share of Ear ® 2023 % Listening to Spoken Word Audio Each DayToday, 30 Million More People Are Listening to Spoken Word Audio Each Day than Nine Years AgoSource: Edison Research Share of Ear ® 2014-2023; U.S. population 13+ 1051061101141151211211271311352014201520162017201820192020202120222023Listening to Spoken Word Audio Each Day (in millions)#SpokenWordAudio20230246810121416% ListeningSource: Edison Research Share of Ear ® 2023; U.S. population 13+ Spoken Word Audience Has Grown Throughout the Day“Drive-time” high points from previous years remain but every other hour experiencing growth in Spoken Word listening#SpokenWordAudio20232014% of U.S. Population 13+ Listening to Spoken Word Audio Each HourSpoken Word’s Share of Audio Listening has Increased by 55% Over the Last Nine Years20310102030405020142023#SpokenWordAudioSource: Edison Research Share of Ear ® 202355% IncreaseShare of Time Spent Listening to Spoken Word (vs. Music) Among Americans 13+#SpokenWordAudioDaily Spoken Word Audio Listeners Spend More Audio Time With Spoken Word Than With Music 31516949U.S. Population 13+Daily Spoken Word Audio ListenersMusicSpoken WordShare of Time Spent Listening to AudioSpoken Word’s Share of Audio Listening has Increased by 55% Over the Last Nine Years20310102030405020142023#SpokenWordAudioSource: Edison Research Share of Ear ® 202355% IncreaseShare of Time Spent Listening to Spoken Word (vs. Music) Among Americans 13+Share of Time With Spoken Word is Highest at Home, With Work Close Behind3136253419TotalHomeCarWorkAny other place#SpokenWordAudioSource: Edison Research Share of Ear ® 2023Percent of All Listening that Goes to Spoken Word In Each Location Among Americans 13+Location plays a significant role in when and how people engage with Spoken Word#SpokenWordAudioCarHome60%24%Majority of Time With Spoken Word Audio is at HomeDistribution of Spoken Word Listening by Location Among Americans 13+#SpokenWordAudioSource: ...
