Now decides next: Insights from the leading edge of generative AI adoptionDeloitte’s State of Generative AI in the Enterprise Quarter one reportJanuary 2024ForewordIntroductionNow: Key findings1 Excitement about generative AI remains high, and transformative impacts are expected in the next three years.2 Many leaders are confident about their organization’s generative AI expertise.3 Organizations that report very high expertise in generative AI tend to feel more positive about it—but also more pressured and threatened. 4 Current generative AI efforts remain more focused on efficiency, productivity and cost reduction than on innovation and growth.5 Most organizations are still primarily relying on off-the-shelf generative AI solutions.6 Talent, governance and risk are critical areas where generative AI preparedness is lacking.7 Leaders see significant societal impacts on the horizon.8 Leaders are looking for more regulation and collaboration globally.Next: Looking aheadAuthorship & AcknowledgmentsAbout the Deloitte AI Institute About the Deloitte Center for Integrated Research About the Deloitte Center for Technology, Media & TelecommunicationsMethodologyTable of contents2ForewordNow decides nextThe arrival of generative AI heralds disruption and opportunity across industries. Organizations are exploring how generative AI can be used to unlock business value, supercharge efficiency and productivity, and open the door to entirely new products, services and business models. As business leaders contend with this new technology and make decisions about the future of the enterprise with generative AI, it is helpful to keep one’s finger on the pulse of adoption. To that end, The State of Generative AI in the Enterprise: Now decides next, captures the sentiments of 2,835 business and technology leaders involved in piloting or implementing generative AI in their organizations. In this inaugural release of the quarterly report series, leaders indicated persistent excitement for using generative AI and many expect substantial transformative impacts in the short term. Yet, they also acknowledged uncertainty about generative AI’s potential implications on workforces and society as the technology is widely scaled, calling for greater investment in talent, governance and global collaboration. From these wave one insights, we can gain a clearer picture of how leaders are using generative AI, challenges, and lessons learned thus far. This helps reveal some of the essential questions leaders should be asking now and actions they should be taking to prepare their enterprise for what comes next.There is still much to discover with generative AI. As it matures and is deployed at scale for a litany of applications, new questions and challenges will become clearer. Our quarterly reports will be available to help you make sense of this fast-moving space, consider practical guidan...
