奥维云网（AVC）呈送2023年12月2023年11月中国厨余垃圾处理器市场总结www.avc-mr.com市场整体：1-11月行业整体零售额7.6亿元，同比下降26.5%数据来源：奥维云网（AVC）推总数据 -2-14.216.513.811.07.6110.2%15.7%-15.9%-20.4%-26.5%-40.0%-20.0%0.0%20.0%40.0%60.0%80.0%100.0%120.0%0.02.04.06.08.010.012.014.016.018.020.02019年2020年2021年2022年2023M1-11零售额（亿元）同比增长2019-2023M1-10厨余垃圾处理器全渠道零售额规模www.avc-mr.comwww.avc-mr.com品牌竞争格局：品牌集中度略有下降，线上CR5集中度达71.2%2022-2023M1-11厨余垃圾处理器线上市场TOP10品牌份额表现数据来源：奥维云网（AVC）线上/线下监测数据-3-38.0%11.1%9.5%6.3%6.3%5.8%5.0%3.7%1.9%1.2%0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%40.0%45.0%50.0%贝克巴斯爱适易海尔唯斯特姆复旦申花余库勒科斯德汰斯霍尼韦尔欧琳23M1-1122M1-1136.5%22.9%19.2%6.8%4.7%2.8%1.5%0.7%0.7%0.6%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%贝克巴斯卡萨帝爱适易唯斯特姆小祤欧琳海尔西屋大胃王美的23M1-1122M1-112022-2023M1-11厨余垃圾处理器线下KA市场TOP品牌份额表现www.avc-mr.com结构表现-价格段：线上中端、线下高端价格段环比增长明显数据来源：奥维云网（AVC）线上/线下监测数据 -4-近一年分月线上市场分价格段零售额份额变化近一年分月线下KA市场分价格段零售额份额变化5%5%5%6%5%5%4%8%6%9%5%2%9%8%8%11%14%8%5%17%15%16%10%13%21%28%28%23%19%14%27%20%20%25%23%20%15%16%16%18%23%14%11%15%23%18%11%19%14%16%16%16%13%24%26%14%13%12%23%19%20%11%10%6%8%17%10%7%9%8%7%4%5%8%4%9%8%7%7%11%9%8%14%18%6%2%8%7%5%7%7%3%0%1%1%1%22.12 23.01 23.02 23.03 23.04 23.05 23.06 23.07 23.08 23.09 23.10 23.11a.1000-b.1000-1499c.1500-1999d.2000-2499e.2500-2999f.3000-3499g.3500-3999h.4000-4999i.5000-5999j.6000+8%2%6%8%9%6%7%10%10%10%6%7%4%4%5%10%7%9%8%9%5%6%12%5%33%40%36%28%27%26%26%26%31%26%15%27%11%31%15%20%16%19%20%15%12%15%16%17%8%0%4%3%3%5%5%13%11%6%10%5%10%10%11%11%15%13%10%12%14%16%12%23%10%8%16%13%19%11%15%10%9%12%15%9%12%1%5%6%1%8%7%3%8%7%11%5%22.12 23.01 23.02 23.03 23.04 23.05 23.06 23.07 23.08 23.09 23.1 23.11a.1000-b.1000-1499c.1500-1999d.2000-2499e.2500-2999f.3000-3499g.3500-3999h.4000-4999i.5000-5999j.6000+www.avc-mr.com结构表现-容量：线上1.1L、线下1.2L需求进一步扩大11%13%12%10%11%10%9%10%10%10%9%10%4%3%2%2%3%4%6%5%6%5%11%12%11%13%12%14%12%9%8%12%12%9%10%10%9%10%13%12%12%7%10%10%12%12%10%9%33%36%34%40%43%47%47%39%42%46%43%41%12%6%7%5%4%5%6%8%4%5%5%6%7%6%6%5%3%4%4%3%2%1%1%3%14%12%14%12%12%14%10%14%12%11%11%10%22.12 23.01 23.02 23.03 23.04 23.05 23.06 23.07 23.08 23.09 23.1 23.111L1.1L1.2L1.3L1.4L1.5L1.8L其他数据来源：奥维云网（AVC）线上/线下监测数据 -5-9%6%6%5%13%10%10%8%8%8%12%6%34%13%27%28%27%39%30%46%37%31%29%37%7%5%16%8%14%4%3%3%5%2%2%3%13%9%13%11%14%12%13%8%11%13%19%13%5%9%7%15%11%11%16%5%4%7%5%4%22%36%18%19%15%15%17%12%11%16%9%10%22.12 23.01 23.02 23.03 23.04 23.05 23.06 23.07 23.08 23.09 23.1 23.111L1.1L1.2L1.3L1.4L1.5L1.8L其他近一年分月线上市场分容积零售额份额变化近一年分月线下KA市场分容积零售额份额变化www.avc-mr.com结构表现-功能/开关类型：直流电机、无线开关份额进一步扩张线上市场零售额份额变化数据来源：奥维云网（AVC）线上/线下监测数据 -6-11.3%88.7%14.0%86.0%交流电机直流电机电机类型开关类型23.2%76.8%18.3%81.7%交流电机直流电机注：内环为22M1-11，外环为23M1-11线下市场类型零售额份额变化15.3%84.7%15.7%84.3%空气开关无线开关33.5%66.5%27.9%72.1%空气开关无线开关www.avc-mr.com畅销榜TOP10机型数据来源：奥维云网（AVC）线上/线下监测数据 -7-品牌机型电机类型开关类型研磨等级容积（L）均价...
