Copyright © 2023 Deloitte Development LLC. All rights reserved.2023 Deloitte holiday travel survey Winter wanderlust shows Americans still place high value on travelCopyright © 2023 Deloitte Development LLC. All rights reserved.AuthorsMichael DaherVice chair and US Transportation, Hospitality & Services nonattest leaderDeloitte LLPmdaher@deloitte.comEileen CrowleyVice chair and US Transportation, Hospitality & Services attest leaderDeloitte & Touche LLPecrowley@deloitte.comMaggie RauchTransportation, Hospitality & Services research leaderDeloitte Services LPmagrauch@deloitte.comMatt SoderbergPrincipal and US Airlines leaderDeloitte Consulting LLPmsoderberg@deloitte.comUpasana NaikSenior analyst, Transportation, Hospitality & ServicesDeloitte Support Services India Pvt. Ltd.upnaik@deloitte.comMatt UsdinPrincipal and US Hospitality leaderDeloitte Consulting LLPmusdin@deloitte.comCopyright © 2023 Deloitte Development LLC. All rights reserved.The 2023 holiday season appears set to be a busy one in airports and hotels, as nearly half of Americans plan to travel. Concerns about health and finances deter fewer from travel this year. Worries about flight delays and cancellations persist among some, but fewer cite them as a reason to avoid travel. Intent to travel between Thanksgiving and mid-January is up across all age and income groups. While reconnecting with friends and family remains paramount to travel during the holidays, fewer Americans are restricting their travel to visiting loved ones. The share of travelers planning to stay in hotels has surged to 56%.Hotels, airlines, and other travel suppliers will be happy to welcome back baby boomers this year. This group has generally shown more hesitancy than younger travelers since 2020, but boomers are back in big numbers, accounting for about a third of the traveling public during the 2023 holiday travel season. Gen Z accounts for a smaller share, as many are still under 18, but this younger generation is leading shifts toward social media and social consciousness in travel. Executive summaryFinally, “revenge travel” may be fading, but in its place, the recent restricted years seem to leave behind a legacy of enthusiasm for exploration. Among the 5% of Americans planning international trips, a greater number intend to visit South America and Asia, although the Caribbean, Mexico, and Europe remain the most popular destinations. As the travel industry prepares for a busy holiday season, the time has never been better to deliver great experiences—and to deliver travelers to their destinations on time. Many indicate they have more trips in mind for the coming year. And as ever, the travel brands that help them make the best memories will be remembered and trusted as Americans ask themselves, “Where to next?”Copyright © 2023 Deloitte Development LLC. All rights reserved.Key findingsTravel plans clear for takeoff48% of ...
