FY 2023 KenyaCountry Opinion Survey ReportECR Business Intelligence Team | September 2023Public Disclosure AuthorizedPublic Disclosure AuthorizedPublic Disclosure AuthorizededAcknowledgementsThe Kenya Country Opinion Survey is part of the Country Opinion Survey Program series of the World Bank Group. This report was prepared by the Business Intelligence (BI) team, led by José De Buerba (Senior External Affairs Officer) and Svetlana Markova (Senior External Affairs Officer). Yulia Danilina, Jessica Cameron, Nan Lin, and Sofya Gubaydullina oversaw the design, reporting, and analysis of the survey results. Noreen Wambui and Irina Popova provided data support. BI acknowledges the significant contribution from the Kenya country team and independent fielding agency, SBO Research Limited. In particular, BI is grateful for support from Keziah Muthembwa (External Affairs Officer), who coordinated the survey-related activities from Nairobi, Kenya. ContentsObjectivesMethodology OverviewOverall ContextOverall Attitudes Toward the World Bank GroupWorld Bank Group’s Support in Development AreasWorld Bank Group’s Work and Engagement on the GroundWorld Bank Group’s Financial Instruments and Knowledge WorkThe Future Role of the WBG in KenyaCommunication and OutreachSample Demographics and Detailed Methodology3ObjectivesThis survey was designed to assist the World Bank Group (WBG) in gaining a better understanding of how stakeholders in Kenya perceive the WBG. The survey explored the following questions: 1. Overall Context: How do stakeholders perceive the country’s direction? How familiar are they with the WBG? How much do they trust the WBG?2. Key Indicators: What opinion do key stakeholders have of the WBG in terms of its effectiveness, relevance, alignment with Kenya’s development priorities, as well as other key indicators? Are opinions improving or worsening?3. Development Priorities: What areas of development are perceived to be the most important? Have the priorities changed over the past three years? How effective is the WBG perceived to be in these areas?4. Engagement and Work on the Ground: What do key stakeholders value the most and the least when it comes to the WBG’s work in Kenya? How is the WBG perceived as a development partner? Are opinions improving or worsening?5. Financial Instruments and Knowledge Work: What opinion do key stakeholders have of the WBG’s financial instruments and knowledge products? Are opinions improving or worsening? What are stakeholders’ suggestions to improve the WBG’s effectiveness?6. Communication and Outreach: What are the preferred communication channels and which channels are reported to be used the most? Are there differences among stakeholder groups in terms of preferred channels? 7. Message Recall: What key topics that the WBG communicates do stakeholders recall? Is there a relationship between message recall and views of...
