FY 2023 GhanaCountry Opinion Survey ReportECR Business Intelligence Team | September 2023Public Disclosure AuthorizedPublic Disclosure AuthorizedPublic Disclosure AuthorizededAcknowledgementsThe Ghana Country Opinion Survey is part of the County Opinion Survey Program series of the World Bank Group. This report was prepared by the Business Intelligence (BI) team, led by José De Buerba (Senior External Affairs Officer) and Svetlana Markova (Senior External Affairs Officer). Yulia Danilina, Jessica Cameron, Nan Lin, and Sofya Gubaydullina oversaw design, reporting, and analysis of the survey results. Noreen Wambui and Irina Popova provided data support. BI acknowledges the significant contribution from the Ghana country team and independent fielding agency, Maverick Research. In particular, BI is grateful for the support from Ndeye Magatte Fatim Seck (Senior Operations Officer) and Kennedy Fosu (External Affairs Officer) who coordinated the survey-related activities from Accra, Ghana.ContentsObjectivesMethodology OverviewOverall ContextOverall Attitudes Toward the World Bank GroupWorld Bank Group’s Support in Development AreasWorld Bank Group’s Work and Engagement on the GroundWorld Bank Group’s Financial Instruments and Knowledge WorkThe Future Role of the WBG in GhanaCommunication and OutreachDemographics of the Sample & Detailed Methodology3ObjectivesThis survey was designed to assist the World Bank Group (WBG) in gaining a better understanding of how stakeholders in Ghana perceive the WBG. The survey explored the following questions: 1. Overall Context: How do stakeholders perceive the country’s direction? How familiar are they with the WBG? How much do they trust the WBG?2. Key Indicators: What opinion do key stakeholders have of the WBG when it comes to its effectiveness, relevance, alignment with Ghana’s development priorities, and other key indicators? Are opinions improving or declining?3. Development Priorities: What areas of development are perceived to be the most important? Have the priorities changed over the past three years? How effective is the WBG perceived to be in these areas?4. Engagement and Work on the Ground: What do key stakeholder value the most and the least when it comes to the WBG’s work in Ghana? How is the WBG perceived as a development partner? Are opinions improving or declining?5. Financial Instruments and Knowledge Work: What opinion do key stakeholders have of WBG financial instruments and knowledge products? Are opinions improving or declining? What are stakeholders’ suggestions to improve WBG effectiveness?6. Communication and Outreach: What are the preferred communication channels and which channels are reported to be used the most? Are there differences among stakeholder groups in terms of preferred channels? 7. Message Recall: What key topics that the WBG communicates do stakeholders recall? Is there a relationship bet...
