2024 Instagram Stories Benchmark ReportTHE ULTIMATE GUIDE TO INSTAGRAM STORIES METRICSQuestions to Answer with The Instagram Stories Benchmark Report• What kind of Stories engagement are my competitors seeing? • How frequently should I be posting Stories? • What kind of Stories engagement (taps, replies, and exits) should I expect? • How might my Stories engagement change if I published more often or grew my followers? • How do my Stories stats stack up to my Post stats? Instagram Stories continue to grow in relevance to your social media marketing efforts, but it can be tough to know how your brand stacks up against competitors. DATA SET INCLUDES COMPRISINGHANDLES1470IN 2023 BETWEEN THE MONTHS OF125KSTORIES539KFRAMESJUNAUGSEPTOCTNOVJUL309KPOSTSThe Metrics: DefinitionsEngagement: Measurable interaction on Instagram Stories and posts, including likes, comments, replies, and shares. Exit Rate: The percentage of your impressions that exit your Stories by swiping right, swiping down, or closing Stories. Frame: A single photo or video posted to your Instagram Story. Impressions: The total number of views of a frame in your Story. Post Engagement per Impression: The numbers of likes, comments, and saves per impression on a post.Post Reach Rate: The reach of a post expressed as a percentage of your followers. Reach: The total number of unique people that saw a frame in your Story or your post. Reply Rate: The percentage of your Story Viewers that replied to your Story on any given day. Replies per 1K Impressions: The number of replies per 1,000 story impressions. Retention Rate: The percentage of your Story Viewers on any given day that see all your frames.Stories Reach Rate: Your Story Viewers on any given day divided by your follower count, expressed as a percentage. Story: The set of frames posted to your Story within a single 24-hour day. Story Viewers: The number of people who saw your Story on a given day. Tap-Back Rate: The percentage of your impressions that have a tap backward to see the previous photo or video again. Tap-Forward Rate: The percentage of your impressions that have a tap forward to see the next photo or video.Where can I see my data in Instagram?Looking in the Instagram app? Here’s where to find your stats.Using Rival IQ to supercharge your StoriesTrack and measure your Instagram Stories performance right inside Rival IQ using our Instagram Insights Reports.GET YOUR FREE TRIALTrack and measure your Instagram Stories performance right inside Rival IQ using our Instagram Insights Reports.Key FindingsKey Findings and TakeawaysStory frequency is up this year Brands doubled down on Stories creation this year and actually published more Stories than ever before.Retention rates are flat Low tap-back and reply rates detracted from retention rates this year, but increases in reach balanced those successes to keep...
