目 录SP CPC increases 11.7% YoYSPEND亚马逊美国市场关键数据2023 Q4 CPC REPORTSB CTR decreases 14.8% YoY2023 Q4 CPC REPORTPACVUE.CNBOOK YOUR DEMO6TIME / CHANGECTRCPCACOSROAS eCPM BRAND AVG DAILY SPEND 2022-Q40.31%$1.20 19.74%$5.06 $3.67 ............. 2023-Q10.34%$1.18 20.25%$4.94 $3.99 ...... 2023-Q20.34%$1.30 19.63%$5.09 $4.45 ................ 2023-Q30.34%$1.33 19.29%$5.18 $4.55 .......... 2023-Q40.32%$1.34 19.99%$5.00 $4.30 ............. QoQ Change-5.9%0.8%3.6%-3.5%-5.5%18.0%YoY Change3.2%11.7%1.3%-1.2%17.2%17.7%SPONSORED PRODUCTS ADS ---- Positive Change ---- No Change ---- Negative ChangeAmazon BenchmarksTIME / CHANGECTRCPCACOSROAS eCPM BRAND AVG DAILY SPEND 2022-Q40.54%$1.63 24.30%$4.11 $8.78 ............. 2023-Q10.51%$1.53 26.09%$3.83 $7.85 ...... 2023-Q20.52%$1.57 25.00%$4.00 $8.10 ................ 2023-Q30.51%$1.66 24.36%$4.10 $8.42 .......... 2023-Q40.46%$1.66 24.13%$4.14 $7.67 ............. QoQ Change-9.8%0.0%-0.9%1.0%-8.9%19.8%YoY Change-14.8%1.8%-0.7%0.7%-12.6%8.2%SPONSORED BRANDS ADS ---- Positive Change ---- No Change ---- Negative ChangeQuarterly DataPACVUE.CNPACVUE.CNCYBER 5Cyber 5 Avg CPC up 12%2023假日季回顾Cyber 5 Avg ROAS decreases 12%2023 HOLIDAY SPOTLIGHTPACVUE.CN品类趋势 CPC2023 Q4 CATEGORY SPOTLIGHTPACVUE.CNPACVUE.CNPACVUE.CNPACVUE.CNSP Conversion Rate up 14.4%ROAS亚马逊欧洲市场关键数据SB Ad Spend up 10.2%2023 Q4 REGIONAL SPOTLIGHTPACVUE.CNPACVUE.CN 扫一扫关注，获取更多干货 或登录网站获取更多资讯www.pacvue.cn
