Principles for the Future of Responsible Media in the Era of AIW H I T E P A P E RJ A N U A R Y 2 0 2 4ContentsCover Image: Vertigo3d @Gettyimages© 2024 World Economic Forum. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, or by any information storage and retrieval system.Disclaimer This document is published by the World Economic Forum as a contribution to a project, insight area or interaction. The findings, interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Economic Forum but whose results do not necessarily represent the views of the World Economic Forum, nor the entirety of its Members, Partners or other stakeholders.Quotes from industry voicesIntroduction1 Principles for the future of responsible media in the era of AI Principle 1 Adopting principles for the creation of quality content and trustworthy informationPrinciple 2 Embracing openness to innovation and responsible adoption of generative AIPrinciple 3 Empowering consumers through enhanced transparencyPrinciple 4 Enhancing accountability by developing and adopting common standardsPrinciple 5 Fostering ethical leadership and upskilling the workforce2 Media information literacy 3 The way forwardResourcesContributorsEndnotes3566 6 67 789101112Principles for the Future of Responsible Media in the Era of AI2Quotes from industry voicesAlmar Latour, Chief Executive Officer of Dow Jones, publisher of The Wall Street Journal: “The contours of a new era are taking shape, and the need for trustworthy information has never been greater. As leaders in news, media, entertainment and sport, it is essential that we come together to ensure that high-quality content and information continues to be a priority in the age of artificial intelligence. This is something that is core to the mission of Dow Jones and The Wall Street Journal: we equip people with reliable news, data and analytics to help them make decisions in an increasingly complex world. This set of principles highlights that protecting and enhancing the value of reliable news is at the top of the agenda for many key industry participants.”Jeanne Bourgault, President and Chief Executive Officer of Internews: “It is so vital that people are able to build media literacy skills, seek out high-quality information and protect themselves online. Media literacy education and the establishment of a rich media environment provide citizens with reliable sources of information so they can make informed decisions about their lives and the future of their respective countries, while emphasizing the importance of branching out. Unfortunately, education is ultimately meaningless if high-quality information is not widely broadcast on a rich diversity of TV, radio and digita...
