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品牌价值-品牌守护者指数2024(英)-8页.pdfVIP专享VIP免费优质

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Brand GuardianshipIndex 202417 January 2024Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancy.For business enquiries, please contact:Annie BrownGeneral Managera.brown@brandfinance.comFor all other enquiries:enquiries@brandfinance.com+44 207 389 9400www.brandfinance.com2024 Rank2023 Rank NameCompanySectorCountryBGI 2024BGI Change1102Huateng MaTencentMediaChina 81.6 +5220Mukesh AmbaniReliance GroupOil & GasIndia 80.3 -1311Jensen HuangNVIDIATechUnited States 79.9 -34332Tim CookAppleTechUnited States 79.3 +7582Natarajan ChandrasekaranTata SonsEngineering & ConstructionIndia 79.2 +26232Anish ShahMahindraAutomobilesIndia 78.0 +4741Shantanu NarayenAdobeTechUnited States 77.9 -3851Sundar PichaiGoogleMediaUnited States 77.6 -2931Satya NadellaMicrosoftTechUnited States 77.2 -410112Leena NairChanelApparelFrance 76.1 011182Lei JunXiaomiTechChina 74.7 012792Chuanfu WangBYDAutomobilesChina 74.5 +613282Toshihiro MibeHondaAutomobilesJapan 74.2 +114302Gang PanYiliFoodChina 74.1 +115242Congqin ZengWuliangyeSpiritsChina 74.1 016472Salil ParekhInfosysIT ServicesIndia 73.7 +317-3Brian CheskyAirbnbLeisure & TourismUnited States 73.5 -18-3Bernard ArnaultLVMH MOETApparelFrance 73.5 +1019-3Elon MuskTeslaAutomobilesUnited States 73.5 +1020612Christopher NassettaHiltonHotelsUnited States 73.4 +421372Michael MiebachMastercardCommercial ServicesUnited States 73.3 +122-3Sashi JagdishanHDFC BankBankingIndia 72.9 +1423201Dr. Sultan Ahmed Al JaberADNOCOil & GasUAE 72.8 -224492Dinesh Kumar KharaState Bank of IndiaBankingIndia 72.7 +225-3Joe UcuzogluDeloitteCommercial ServicesUnited States 72.7 -26582Axel DumasHermèsApparelFrance 72.6 +327221Hatem Dowidare&TelecomsUAE 72.2 -228151Julie SweetaccentureIT ServicesUnited States 72.1 -329702Oliver ZipseBMWAutomobilesGermany 72.1 +330-3Warren BuffetBerkshire HathawayInsuranceUnited States 71.9 +631-3Benedetto VignaFerrariAutomobilesItaly 71.8 +632712Niels...

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