Restaurants 25 2024 The annual report on the most valuable and strongest Restaurant brands February 2024Brand Finance Restaurants 25 2024brandirectory.com/restaurants 2© 2024 All rights reserved. Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh, Chairman & CEO, Brand FinanceRanking Analysis 7Brand Value Ranking (USDm) 13Methodology 14Our Services 24Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancy.For business enquiries, please contact:Richard HaighManaging Directorrd.haigh@brandfinance.comFor media enquiries, please contact:Florina Cormack-LoydGlobal Press Enquiriesf.cormackloyd@brandfinance.comFor all other enquiries:enquiries@brandfinance.com+44 207 389 9400www.brandfinance.comForewordBrand Finance Restaurants 25 2024brandirectory.com/restaurants 4David Haigh Chairman & CEO, Brand FinanceBrand valuation helps companies understand the value of their brand and how it contributes to the overall value of the company. This important understanding can inform decision-making related to marketing and branding efforts, as well as provide a benchmark for future performance. It can also be used to help attract investors and secure financing, as a strong brand can be a valuable asset.Additionally, brand valuation can be useful in the event of a merger or acquisition, as it can help determine the value of the brand being acquired. Overall, brand valuation helps organisations understand the worth of their brand and how it fits into their overall business strategy. A strong brand can lead to improved business returns in several ways. First, a strong brand can help a company differentiate itself from its competitors and establish a unique identity in the market, which can lead to increased customer loyalty and retention. This, in turn, can lead to higher sales and revenue....
