July 2023FY 2023 SerbiaCountry Opinion Survey – Pulse ReportECR Business Intelligence TeamPublic Disclosure AuthorizedPublic Disclosure AuthorizedPublic Disclosure AuthorizededAcknowledgementsThe Serbia Country Opinion Survey is part of the Country Opinion Survey Program series of the World Bank Group. This report was prepared by the Business Intelligence (BI) team, led by José De Buerba (Senior External Affairs Officer) and Svetlana Markova (Senior External Affairs Officer). Yulia Danilina, Jessica Cameron, Nan Lin, and Sofya Gubaydullina oversaw the design, reporting, and analysis. Noreen Wambui and Irina Popova provided data support. BI acknowledges the significant contribution from the Serbia country team. In particular, BI is grateful for the support from Gordana Filipovic (Senior External Affairs Officer) who coordinated the survey-related activities from Belgrade, Serbia.ObjectivesOverall ContextOverall Attitudes toward the World Bank GroupWorld Bank Group’s Work and Engagement on the GroundCommunications and OutreachSample Demographics MethodologyContents3This survey was designed to assist the World Bank Group (WBG) in gaining a better understanding about how stakeholders in Serbia perceive the WBG. The survey explored the following questions: 1.What opinion do key stakeholders have of the WBG when it comes to its effectiveness, relevance, and alignment with Serbia’s development priorities, as well as other key indicators? Are opinions improving or worsening? 2.How is the WBG is perceived as a development partner? Are opinions improving or worsening? 3.What key topics of WBG communications do stakeholders recall? Is there a relationship between message recall and views of the WBG’s work?Objectives4Overall Context5QHow familiar are you with the work of the World Bank Group in Serbia? Scale: 1-10 (1: Not familiar at all – 10: Extremely familiar) (FY23 N=90; FY20 N=258)Year comparison: Respondents in this year’s Country Survey reported significantly higher levels of familiarity with the World Bank Group than in FY20:Mean familiarity: FY23 = 6.8FY20 = 5.7.Collaboration: Respondents who indicated that they collaborate with the WBG in FY23 reported significantly higher levels of familiarity with the institution’s work:Mean familiarity: WBG collaborators = 7.3Non-WBG collaborators = 5.9Familiarity with the World Bank Group6.87.47.37.27.06.46.26.16.012345678910All RespondentsMediaGovernment InstitutionBilateral or Multilateral AgencyOffice of the President/PM/MinisterCivil Society OrganizationLocal GovernmentAcademiaPrivate SectorMean Familiarity Rating6Statistically similar across stakeholder groupsQTo what extent do you trust each of the following groups to do what is right? Scale: 1-10 (1: To no degree at all – 10: To a very significant degree)^In FY23, “Private sector” was compared with the mean score of “International private sector” and “Domestic private sector”, “...
